THE event
What March Glow³ is and why it is different
March Glow³ is an experience format lasting several weeks in March on the Hochkönig.
It combines winter sports, spring, music, exercise, enjoyment and mindfulness.
The focus is not on a single day of events, but on many consciously organised moments. Spread over the whole day. Over several weeks. On the mountain, in the valley and in the villages.
March Glow³ is not a classic ski event or a loud festival.
It is a curated experience for all those who want to experience late winter more intensively.
- Several weeks instead of once
- Curated instead of random
- Exercise as a balance
- Music as a unifying element
- Pleasure without exaggeration
- Mindfulness without heaviness
What makes March Glow³ special
March Glow³ does not follow a rigid program. Instead, it unfolds through a clear weekly rhythm, with each day carrying its own mood. From mindful arrival to a relaxed wind down.
The focus is on rethinking the day. Not higher, faster, further. But deeper.
- Movement in the morning.
- Connection in the evening.
- Moments of enjoyment in between.
And again and again, time for yourself.
The Hochkönig stage
March Glow³ does not take place in one place.
The entire Hochkönig region becomes the stage.
In Maria Alm, Dienten and Mühlbach, the event unfolds where it feels right. In the ski area, in huts, in hotels, in special natural places and in the town centres. Each location brings its own atmosphere and makes March Glow³ versatile and lively.
Nature sets the scene.
The light provides the energy.
The atmosphere is created by the interplay of place, time and people.
The Hochkönig is not just a venue, but part of the experience. A space that connects, decelerates and inspires.
Who is the event for?
Style conscious
partygoers
Guests who appreciate music, beats and good vibes. DJ sets, special locations and celebrations with atmosphere.
Active
connoisseurs
People who love movement and spending the day outdoors. Skiing, soaking up the sun and experiencing late winter to the fullest.
Mindful
relaxers
People seeking balance. Between movement, connection and moments of calm. Without pressure. Without expectations.
Absolute highlights
Discover the special experiences of March Glow³. From atmospheric celebrations to mindful moments of pause. Curated, diverse and truly unique.
March Glow³ takes place at various locations. In Maria Alm, Dienten and Mühlbach. On the mountain, in huts, in hotels, in natural places and in the town centres. The entire Hochkönig becomes a stage.
March Glow³ is aimed at active connoisseurs. For guests who appreciate movement, music and enjoyment and at the same time are looking for space to relax. Celebrating in style is just as much a part of this as conscious time-outs.
Both. March Glow³ combines relaxed moments with stylish celebrations. Exercise and enjoyment during the day, music and atmosphere in the evening. All in a balanced rhythm.
Yes, March Glow³ is deliberately designed so that you can dip in on individual days or over a weekend without missing anything.
No. March Glow³ evolves every year. The basic idea remains the same, the organisation, locations and highlights change deliberately.
Yes. March Glow³ is not aimed at a specific age group, but at people with a similar attitude to life. Active, open, pleasure-orientated.